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VP, Sales and Marketing

1777 Clearbrook Rd, Abbotsford, BC V2T 5X5, Canada Req #184
Wednesday, January 18, 2023

VP of Sales/Marketing – Canada and US


As Longboard’s VP of Sales/Marketing, you will own the development and execution of our Sales and Marketing strategy in the Canadian and US Markets. You will be responsible for overseeing strategic planning while also maintaining excellence in tactical execution on a day-to-day basis.

What We Do:

We provide the design and construction community with inspiring architectural products for thoughtful spaces. We believe that our team, inspired by a vision and fueled with passion, will achieve the extraordinary. 

Why Longboard?

The Longboard head office and principal manufacturing facility are located in Abbotsford, British Columbia. Situated in the Fraser Valley, just 60km east of Vancouver, Abbotsford is a quickly growing, diverse and family-friendly city with a lot to offer! Our state-of-the-art modern corporate office and manufacturing facility features a fitness center, and available electric car charging stations, and is in close proximity to Highway 1 for a quick commute from anywhere in the Lower Mainland.


Here at Longboard, we value every team member, offering full benefit options including health spending, employee assistance, RRSP matching, a profit-share program, and frequent team-building events as well as playing an active role in our community. Join a workplace where you can grow, be challenged, and become part of our team atmosphere.

Watch a short video about what it's like to work with us: https://youtu.be/ZmOd-KSuNTs

What You Will Do:

  • Provide leadership within the company by contributing to the development of our overall growth plan and collaborating with leaders at all levels of the organization to support the fulfillment of Longboard’s vision, our core values, and our goal of radical client care.
  • Together with the executive team, develop an overarching sales and marketing strategy for both Canada and the United States that optimizes profitable growth and creates long-term value for both our clients and the company.
  • Conduct thorough market assessments to ensure our products are correctly positioned in various geographic locations/segments and ensure the optimal channel mix is being utilized. 
  • Create a professional sales and marketing team by hiring, developing, and motivating staff to be successful in their roles.
  • Oversee the creation and execution of annual plans, quarterly sales targets, and operating budgets.
  • Collaborate with functional leaders to develop and implement our sales and marketing activities, with KPIs to track progress and success.



  • Deep understanding of sales/marketing strategies in the premium architectural solutions space.
  • 10+ years experience in a senior-level sales role that focuses on strategic planning and execution.
  • Demonstrated ability to build, lead and motivate high-performing teams to achieve audacious results.
  • Degree in Business, Sales, Marketing or Communications preferred.
  • Demonstrated history of using analytical, data-driven decision-making to achieve the objectives set in our organizations strategic plan.
  • Naturally calm under pressure, adaptable, persuasive, and open to feedback and new ideas.
  • Knowledge of contracting, negotiating, market research, product positioning and change management.
  • Knowledge of structuring sales quota goals and revenue expectations.
  • Ability to travel internationally for meetings, trade shows, negotiations and other events as required.

Who You Are:

  • Engaging: You have a knack for using emotion and logic to communicate a persuasive vision to connect with people
  • Determined and Persevering: You know when to fight for difficult goals despite challenges and to bounce back from adversity
  • Insightful and Entrepreneurial: You possess the ability to gather and make sense of information that suggests new possibilities and innovations to achieve great results
  • Collaborative: seek to foster connection by putting people first and building trusting relationships. Team players should be humble, hungry, and smart.
  • Curious: you have a penchant for seeking out new experiences, knowledge, and candid feedback and an openness to learning and change
  • Organized: Independently prioritize assignments consistent with business goals.

We are looking for people who:
Identify with our Purpose:

We help make the world a better place when Longboard products are chosen to enhance inspiring design!

Share Our Values:

  • People Come First
  • Transparency
  • We are in this together
  • There is always a better way
  • Simplicity
  • Committed to compassionate acts and human flourishing 

Strive for Greatness:

Built on the belief that a great workplace can be a fantastic development ground for learning the disciplines which lead to living a great life, Longboard is committed to putting our people first and working together to achieve audacious goals.


Working at Longboard is fun, rewarding, fulfilling, and challenging. Our team is Innovative, Passionate and Dedicated to bringing the best products to the market and to provide Radical Client Care, Relentless Executional Improvement and Revolutionary Product

Other details

  • Pay Type Salary
  • Travel Required Yes
  • Required Education Bachelor’s Degree
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Location on Google Maps
  • 1777 Clearbrook Rd, Abbotsford, BC V2T 5X5, Canada