Paid Marketing Specialist

Vancouver Office - JDSF Retail, 6 - 941 East Hastings St., Vancouver, British Columbia, Canada Req #261
Wednesday, January 4, 2023

Department: E-Commerce 
Location: Vancouver 
Work type: Full-time - Hybrid 

About the role:
JD Group is looking to add a full-time Paid Marketing Specialist to our growing E-Commerce Team. This position is responsible for managing our paid marketing and SEO campaigns across all three facias (JD Sports, Livestock and Size?) As the Paid Marketing Specialist, you’ll take the lead on managing the end-to-end development and implementation of all paid marketing campaigns from strategy to post-campaign analysis. You will collaborate with team members to deliver a communication strategy that engages target audiences, builds brand and campaign awareness and drives consumer engagement.

Key Duties/Responsibilities:

  • Manage all paid marketing channels including budget allocation, search query analysis, competitive analysis and campaign execution
  • Responsible for forecasting paid marketing channel traffic mix and volume on a monthly basis
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Regularly report, develop and implement new strategies to optimize marketing spend and performance to meet KPIs
  • Write compelling and high-quality website content
  • Update content and website links for maximum optimization and search engine rankings
  • Work along side the Ecommerce Trading team to drive performance across core categories and brands
  • Work closely with the Brand team to amplify brand campaigns across paid marketing channels, delivering a cohesive best in class digital marketing experience
  • Work closely with the Technology team to ensure all current and new marketing integrations are working as expected
  • Contribute to the development of off-line paid marketing initiatives, driving traffic to both current and new retail locations
  • Continuously test different ad placements and content to maximize performance
  • Minimize pay-per-click fraud
  • Be the in house expert for all paid marketing channels, working with external vendor partnerships to ensure we’re up to date with new digital products being launched
  • Stay abreast of digital marketing trends, emerging marketing technologies and privacy, contributing to the paid marketing roadmap


Skills/Experience/Knowledge needed:

  • 1-2 years' experience in a similar role
  • Prior experience of managing budgets is required
  • Strong understanding of marketing platforms (Google Ads, Merchant Center, Business Manager, Rakuten) is required
  • Understanding of search engine algorithms and ranking method
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of Shopify + would be beneficial but not required
  • Superior time-management and prioritization skills
  • Meticulous attention to detail and ability to follow-up on tasks without reminders
  • Prior experience in multi-brand retail is preferred
  • Excellent proofreading skills and grammar skills
  • Strong interpersonal, verbal and written skills
  • Thrive in fast paced environments


The Perks:

To match our culture, focused on creativity, innovation and love for fashion, we offer our employees unique benefits such as product discounts, learning & development allowance, social events, in-office showers and a fully stocked snack pantry!


Other details

  • Pay Type Salary
Location on Google Maps
  • Vancouver Office - JDSF Retail, 6 - 941 East Hastings St., Vancouver, British Columbia, Canada