Senior Manager, Communications, Marketing and Events
Position Details:
Current Rate of Pay: Min = $128,534 $, Max = $139,352
Employment type: Fulltime Permanent
Hours of work: 35 hrs/week
Work location: Head Office
Division: Corporate Services
Business unit: Communications, Marketing and Events
Travel: 5-10%
Remote Work: Hybrid
About TRCA:
With more than 60 years of experience, Toronto and Region Conservation Authority (TRCA) is one of 36 Conservation Authorities in Ontario, created to safeguard and enhance the health and well-being of watershed communities through the protection and restoration of the natural environment and the ecological services the environment provides.
TRCA is considered the provincial leader in conserving, restoring, and managing natural resources to advance safe and sustainable development.
How you will contribute as part of the TRCA team:
The Senior Manager provides leadership in the strategic planning, implementation and issues management for the on-going communications, marketing and events responsibilities of Toronto and Region Conservation Authority (TRCA). Under the direction of the Chief Finanical and Operating Officer (CFOO), this senior management position oversees and advises on cross-disciplinary collaboration within TRCA divisional functions to deliver on all matters pertinent to marketing, communications and events.
The Senior Manager establishes and implements marketing, communications and events goals, strategic plans and related roadmaps, policies and operating procedures associated with the public branding of the conservation authority and its unique environmental role within a growing urbanizing region.
Major Responsibilities:
- Creatively develop and evolve a compelling vision for marketing, communications and events for TRCA through a series of projects and initiatives, guided by a comprehensive plan.
- Devise organization-wide digital systems for managing engagement with TRCA stakeholders at different levels of relationships – internally and externally.
- Lead the creation of content-based engagement opportunities through the production and distribution of print (brochures, posters, booklets, etc.) and digital media content (web content, newsletters, videos, etc). Build the design capacity of staff and products to reinforce a high-quality image of TRCA and a contemporary character to its public clientele.
- Create and refine the stories and messaging about TRCA with its constituents, through a series of communication vehicles and bring issues and professional insights to the forefront for observation, debate and as an agent of change.
- Lead and consult with senior management team and other staff as required on the ongoing management of the TRCA brand, as well as other TRCA administered brands, by building common understanding of brand qualities within the organization. Manage consistent expression of the brand by the organization and monitor and analyze how that brand is perceived by TRCA stakeholders.
- Provide counsel, strategic planning and design/technical support to TRCA divisional/project teams in the development of their marketing/communications plans and project-based products e.g. mapping, advertising, educational videos, posters and reporting.
- Oversee and mentor staff/external vendors in the execution of their responsibilities – graphic design, digital media, marketing and advertising services, web site design, communication services, content development and distribution. Ensure a positive performance management function for the group and team build to maintain an effective and efficient work team through hiring, training, motivation and performance evaluation of managers and staff functions.
- Advise and contribute to the preparation of crisis communications plans and protocols and participate in a leadership capacity as needed.
- Contribute to the development of the overall goals and objectives of the Authority as a member of the senior management team. This includes crafting and implementing the Strategic Plan priorities for communications, marketing and events, monitoring progress, as well as, contributing to corporate communications planning. Build creative communications capacity internally and throughout the divisions of the organization.
- Ensure that strategic plans meet the marketing/communications needs of TRCA ensuring that their implementation responds effectively to TRCA’s mission and strategic priorities. Interact with TRCA leadership on internal and external operations that are impacted by the capture, storage, processing and dissemination of information.
What will you need to succeed:
- 4 years of post-secondary education in corporate communication and marketing, business management and/or related graphics design management.
- 8 years of experience including 5 years at a senior level in progressively more challenging positions in public and/or private sector operations. A blended experience background is preferred for Marketing and Communications.
- Communication Management Professional (CMP) certification.
- Accredited Business Communicator (ABC) designation by the International Association of Business Communicators or Accredited in Public Relations (APR) by the Canadian Public Relations Society, designations and memberships would be considered an asset.
What TRCA has to offer you:
As part of a progressive team you will have the opportunity to make a positive impact to preserving and protecting nature, while maintaining a balance between the natural environment and built environment. Working with experts within our field, you will join a team of colleagues that are committed to TRCA’s core values by demonstrating the following behaviours; integrity, collaboration, accountability, respect, and excellence (icare).
You will be part of a diverse and inclusive organization that:
- Makes a positive difference in the communities we serve.
- Fosters high performance and collaborative teams.
- Provides continuous learning and development opportunities.
- Offers a comprehensive compensation and benefits program (including Defined Benefit Pension Plan – OMERS/OTPP).
- Pregnancy & Parental Leave Top-Up Program.
- Provides unique TRCA Perks.
- Provides flexible work arrangements.
- Offers potential for career growth and advancement.
To apply to this posting, click on the “Apply” icon. Please submit your resume and cover letter prior to midnight on December 13, 2022.
All new hires are required to be fully vaccinated against Covid-19 as a precondition to being hired by TRCA. TRCA will comply with its obligations pursuant to the Ontario Human Rights Code and any other applicable legislation.
While the Toronto and Region Conservation Authority (TRCA) thanks all applicants for their interest, only those under consideration will be contacted for interviews. Please be advised that successful incumbent(s) may be required to undergo a vulnerable sector screening and/or driver’s abstract check as a part of the final step in the hiring process.
TRCA is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and TRCA Policies, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to the TRCA. We welcome applications from all qualified persons.
Personal information you provide through the TRCA recruitment, selection and onboarding process is collected under the authority of the Conservation Authorities Act, R.S.O. 1990, c. C.27. Collection of this personal information is necessary for the proper administration of this recruitment process for employment and volunteer positions with TRCA. Personal information is protected from disclosure pursuant to the Municipal Freedom of Information and Protection of Privacy Act. Any questions regarding this collection activity should be directed to the Supervisor of Records, 101 Exchange Avenue, Vaughan, Ontario, L4K 5R6, (416) 661-6600 extension 5216.
Other details
- Travel Required Yes
- Travel % 10
- Required Education Bachelor’s Degree
- 101 Exchange Ave, Concord, ON L4K 5R6, Canada